Divin 2026, 4 collections, January & May 2026
Back at Divin for a new season, we kept pushing the same idea: content built to go viral, with texture always at the heart of the image.
We brought the Troublemaker crew from Marseille to Paris and put one of them on a snowboard in the middle of the city, towed behind an X-ADV. On another set, we worked with a trainer and two Rottweilers, and the dogs turned out to be the easiest models of the day. Between campaigns, we also shot a deliberately absurd sale video in our warehouse to launch the Lucky Boxes.